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SAFE SUMMER CYCLING:
Hot summer cycling tips to help you stay safe bicycling in the
summer heat. You need to be prepared to keep your self safe. Summertime offers
many cycling dangers including the potential to suffer a heat stoke if not
prepared.
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Drink plenty
of water: when cycling you will lose a lot of moisture through
your skin. It is important to keep your body hydrated by drinking lots of
water, which can be stored in a bottle that clips neatly to your bicycle
frame.
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Keep the sun off your head:
wearing a bike helmet is essential for safety, but in the summer sun it also
helps provide shade.
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Take breaks: If you feel
you are getting too hot while cycling then stop. Make sure you pull over to
the side of the road safely, away from traffic.
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Be seen:
although it does not get dark until late in the summer, do not
get caught out without your lights.
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The 2010 Bikes are In Stock Now!
With the new decade comes some sweet new
machines. From the Giant Rapid and Dash series flat bar road bikes, to the all
new Schwinn Sierra lineup, and everything in between.
We are also pleased to announce that we have picked up the hot new
We The People line of bikes! These are some way-cool rides; stop in today
and check them out!
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Channel 4 Vote For the Best is back!
For 2 years in a row, Al Petri & Sons
has been voted by you, our friends and customers, as the Best Bike Shop in Detroit in the
annual WDIV Channel 4 Vote for the Best of
Detroit contest. Voting has begun for this year, and we are hoping that you will
help to make us the Best Bike Shop in Detroit for an unprecedented THIRD
straight year!
Please Click
HERE to
vote for us! As we enter our 65th year of serving the cycling
community of the Downriver Detroit area, we can't help but be honored by all of
those who have been a part of our success. Thank you Detroit!
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Schwinn ~ An American Icon
Schwinn is an American icon, a world leader in technology and
fabrication. We are on the forefront of advances in fitness equipment, and have
been an indispensable player in revolutionizing bicycling around the world.
Schwinn knows that who we are is in direct relation to where we came from... and
the vision of our founders.
Schwinn's History
Ignaz Schwinn, with his partner Adolph Arnold, incorporated
"Arnold, Schwinn & Company" on October 22, 1895. Within a few short years of its
creation, the company became an acknowledged technical and quality leader of the
bicycle industry.
More than 100 years later, Schwinn has become an American icon and built some of
the best-known and best-loved bicycles of all time, including the Aerocycle,
Paramount, Phantom, Varsity, Sting-Ray, Krate, Homegrown and more. A world
leader in technology and fabrication, Schwinn has been an indispensable player
in revolutionizing bicycling around the world.
BMX, a popular youth sport of millions of riders can trace its roots directly to
Schwinn, with the first BMX riders taking to the track on modified Sting-Rays in
the mid-1960s.
However, Schwinn was delayed in entering the mountain bike market - one of the
trends that would see explosive growth starting in the late-1980s. That coupled
with some other misfires sent the then family-owned company into bankruptcy in
1993. One year later in 1994, Schwinn moved from its Chicago roots to the
bike-Mecca of Boulder, Colorado under new management. Schwinn regained its
strength, grabbing some of the best talent in the industry and giving the
company a much-needed shot in the arm of youthful exuberance. Accolades for
Schwinn's revitalized product line rolled in.
In 1998, Schwinn joined forces with another leader, GT Bicycles, and formed the
Schwinn/GT Corporation. A force in bike technology, innovation and product
development, Schwinn/GT Corporation became the dominant force in bikes and
accessories through the independent bicycle dealer channel. However, Schwinn/GT
also met their share of challenges, eventually filing for bankruptcy in Denver
in 2001.
On September 11, 2001, Pacific Cycle, the nation's largest importer of quality
bicycles, purchased the Schwinn/GT Corporation out of bankruptcy court, and
united the two brands with the company's other quality lines like Mongoose,
Mongoose Pro, Roadmaster and Pacific.
Paired with these product lines and under new management, Schwinn moved into
mass retailers in 2002, effectively making high-quality Schwinn products
available where Americans shop most. Schwinn also carries on the winning
tradition of sponsoring world-class athletes by featuring two-time X-Games Gold
Medalist dirt jump king, TJ Lavin.
In 2004, Dorel Industries, Inc., a global consumer products company, purchased
Pacific Cycle. Pacific Cycle now operates as a division of Dorel, and its
headquarters remains in Madison, Wisconsin, USA.
With these moves and a continued dedication to quality, forever synonymous with
the Schwinn name, America's most famous bicycle brand looks forward to another
century of quality, dependability and performance.
Moving forward, Schwinn continues to lead the industry with innovative new bikes
such as the proprietary Iso-Drive mountain bikes, Super Sport flat-bar road
bikes and ergonomically-superior Sierra and Voyager comfort bikes joining the
heritage-inspired Cruisers, trail-conquering BMX and kid-tough juvenile bikes
that has made Schwinn a favorite of families for generations.
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